The success of a healthcare organization is contingent on its leadership’s performance in a number of areas, from alignment and collaboration to action and accountability. In addition to carrying out the key functions of management—planning, organizing, leading, and evaluating—effective administrators recurrently assess and polish their communication skills to ensure transparency and to promote positive relationships with physicians, locum tenens providers, and others who work at their facilities.
Here, we share five strategies that will help you improve productivity and morale at your hospital, practice, or health system through better messaging and interactions with staff.
1. Pinpoint exactly what you want to communicate. For instance, prior to relaying particulars for a new program or initiative—such as leveraging data analytics to lessen clinicians’ administrative responsibilities—focus on the desired results (e.g., increased efficiency and provider satisfaction) and draft an outline that identifies both the plan and the projected outcome.
2. Seek feedback and buy-in from your executive team. Before finalizing any plan, ask those who are part of leadership to review it and provide perspectives as well as suggestions for making it better. You will need their assistance in sharing details and driving engagement, so you’ll want to ensure they are on board before moving forward.
3. Communicate plans to all employees. Once you have confirmed key leaders’ support, include all staff in your messaging and use the Three C’s of Communication: clarity, consistency, and conciseness. Keeping everyone in the know emphasizes that they are a valued part of your organization and important to its success. It can engender trust and loyalty, too.
4. Secure the services of a knowledgeable communications specialist or team. The experienced professional(s) you choose to partner with on communication projects should, if at all possible, have a background in healthcare as well as excellent written communication skills to make your messaging shine. To get the greatest benefit from the specialist or team, engage in regular conversations. Responsibilities for the role or department can include everything from writing and copy editing internal and external communications to ensuring adherence to established standards and guidelines and desired tone and style.
5. Make use of myriad ways to share messaging. In addition to conveying ideas and particulars in person, via email, and by newsletter or press release, consider using other mediums, such as social media sites, conventional media outlets, videos, facility events, and town hall meetings. You may opt to implement a blog, too, as a way to provide real-time updates, expand transparency, and foster open exchanges.
If you would like to learn about Medicus Healthcare Solutions’ services, which include project and resource management, transition projects, consulting, locum tenens staffing, and permanent placement solutions, call 855-301-0563 to speak with an experienced business development executive today.