Building and sustaining a flourishing medical practice takes time and effort. But whether your practice just opened its doors or was established 20 years ago, there are a number of steps you can take to broaden your appeal and ensure patients who are already part of your practice remain loyal and happy for years to come. Read on for three such suggestions that you can get started on right now.
- Be more engaging. One way to take the temperature (pun intended) of your practice is through communication, involvement, and genuine interest in your community. Ask your patients how they are doing and if there is anything you and/or your staff could do to improve their experience. Make patient satisfaction surveys a priority and have them prominently and attractively displayed—perhaps with colorful pens and clipboards—so patients can spot and complete them when they come in for an appointment. Apart from letting people know you care and are interested in their feedback, it will give you a chance to see how your observations compare with those of your patients, as well as the processes you should focus on or improve.But be mindful to not limit engagement to current patients. Consider participating in community fundraisers, enrichment programs, and other events. In addition to giving you a chance to contribute to the greater good of your neighborhood or practice community in a personal way, it will give you the opportunity to meet new people who could become potential patients. Moreover, offering your support to local causes will brand you as someone who cares about the community and—by association—shine a positive light on your practice.
- Expand your services. Perhaps you have long toyed with the idea of adding an obstetrician-gynecologist to your practice but never acted on it. Or, if many of your patients have young children, maybe you have thought about introducing a dedicated pediatrician to your staffing mix. Then again, with the goal of reducing wait times and increasing your practice’s ability to perform regular exams, bringing in a physician assistant or nurse practitioner could be a notion you have pondered.Adding a new line of service or expanding current offerings is a fantastic way to expand your network of patients. On top of helping you generate more revenue, providing further services gives existing and prospective patients greater convenience in meeting their healthcare needs.
- Enlist the assistance of a respected locum tenens staffing firm. Partnering with a reputable company can help you maintain continuity of care at your practice when a provider is sick or on vacation, or during flu season and other times of the year that cause a spike in patient visits.What’s more, if you wish to add more regular staff to your practice, it can simplify your recruiting efforts. While you seek, interview, and vet candidates, experienced locum tenens clinicians can provide uninterrupted coverage for your patients. Some locum tenens staffing agencies have permanent placement divisions, too, presenting a more complete solution to meet your physician, advanced practitioner, and CRNA staffing requirements. You may find a company that also offers consulting and project and resource management services that can provide even greater flexibility to best meet your demands.
From providing myriad services for increased convenience to partnering with a locum tenens staffing company to ensure better coverage, there are a number of measures you can take to nurture your base of patients and associated revenue. To learn more about how Medicus Healthcare Solutions can help you meet your staffing needs, call 855.301.0563 to speak with one of our knowledgeable representatives.