Building and sustaining a flourishing medical practice takes time and effort. Whether your practice just opened its doors or was established 20 years ago, there are many steps you can take to broaden your appeal and ensure that patients who are already part of your practice remain loyal and happy for years to come. Read on for three suggestions that you can get started on right now.
- Increase engagement. Communication, involvement, and genuine interest in your community are all favorable ways to run your practice. Ask your patients how they are doing and if there is anything you and/or your staff could do to improve their experience. Make patient satisfaction surveys a priority and have them prominently and attractively displayed—perhaps with colorful pens and clipboards—so patients complete them when they come in for an appointment. Apart from letting people know you care and are interested in their feedback, this will give you an opportunity to see how your observations compare with those of your patients and could shed light upon some of the processes you should focus on or improve.
Be sure to expand your engagement beyond current patients. Consider participating in community fundraisers, enrichment programs, and other events. In addition to giving you a chance to contribute to your neighborhood or practice community in a personal way, offering your support to local causes brands you as someone who cares about the community and—by association—shines a positive light on your practice.
- Carefully consider service. Perhaps you have considered adding an obstetrician-gynecologist to your practice but never acted on it. Or, if many of your patients have young children, maybe you have thought about introducing a dedicated pediatrician to your staffing mix. Then again, with the goal of reducing wait times and increasing your practice’s ability to perform regular exams, bringing in a physician assistant or nurse practitioner could be an attractive proposition.
Adding a new line of service or expanding current offerings is a fantastic way to increase your network of patients. In addition to generating more revenue, providing further services gives existing and prospective patients greater convenience and allows them to meet their healthcare needs.
- Enlist a locum tenens staffing firm. Partnering with a reputable company helps you maintain continuity of care at your practice when a provider is sick or on vacation, or during flu season when patient visits are at an all-time high.
Additionally, if you wish to add more regular staff to your practice, this simplifies your recruiting efforts. While you seek, interview, and vet candidates, experienced locum tenens clinicians can provide uninterrupted coverage for your patients. Some locum tenens staffing agencies have permanent placement divisions, too, presenting a more complete solution to meet your physician, advanced practitioner, and CRNA staffing requirements. You may find a company that also offers consulting and project and resource management services to provide even greater flexibility to best meet your demands.
From providing varied services for increased convenience to partnering with a locum tenens staffing company to ensure better coverage, there are several measures you can take to nurture your base of patients and associated revenue.
To learn more about how Medicus Healthcare Solutions can help you meet your staffing needs, call 855.301.0563 to speak with one of our knowledgeable representatives.